Ready-to-wear · Est. Pontianak

Quiet luxury,
softly worn.

Estelle designs considered pieces in ash grey, soft brown and pastel — fabrics chosen to drape, not shout. Made in small runs, made to last.

Signature pieces

Three silhouettes from the current collection — each one built around a single fabric and a single fold.

The Drape Coat

Ash Overcoat

$480

The Fold Dress

Brume Slip Dress

$310

The Soft Trouser

Mocha Wide-Leg

$260

“We don't design for a season. We design for the years a piece stays in your wardrobe after the season has ended.”Estelle, Creative Direction

Full collection

Shop Estelle

Our story

Made slow, worn long.

Estelle began with a simple frustration: fashion that photographed well but wore poorly. We started in Pontianak with a single tailor, a small run of ash-grey wool, and a promise to ourselves — no piece leaves the studio unless we'd wear it for ten years.

Every collection is still built the same way: one fabric story, one palette of ash, soft brown and pastel, and silhouettes cut to move the way the body actually moves.

Small runs

We produce in limited quantities to reduce waste and keep quality consistent.

Considered fabric

Natural fibers sourced for how they age, not just how they photograph.

Local craft

Cut and finished by artisans we've worked with since our first season.

Honest pricing

No markdowns designed to inflate a "sale." The price you see is the price.

Get in touch

Contact Estelle

Visit or write

For styling advice, wholesale inquiries, or press, reach us directly — a real person reads every message.

Studio
Jl. Gajah Mada, Pontianak, West Kalimantan, ID
Email
hello@estelle.co
Hours
Tue–Sat, 10:00–18:00